News

Nine’s Family Food Fight achieves highest rating episode of season

Nine’s Family Food Fight grew to a metro audience of 456,000 last night, a higher result than its premiere episode and the biggest audience to date.

The program which premiered a month ago, averaged a metro audience of just 411,000. Last night, when combining regional figures with metro, Nine’s Family Food Fight grew to 601,000.

https://twitter.com/9FoodFight/status/1069527687134396418

It was a higher result for Nine than Ten’s The Secret Life of Four Year Olds, which managed 439,000 metro viewers. However nationally, Ten’s program grew to 622,000.

But Nine’s Family Food Fight was beaten by Seven’s shows Emergency Call and Border Patrol, with metro audiences of 556,000 and 456,000 at 7:30pm and 8pm. ABC’s 7:30 and Australian Story pulled in bigger audiences – 641,000 and 731,000 respectively.

According to OzTAM’s overnight figures, the first Monday of the non-official ratings period, was led by news and current affairs. Seven News was the only show to crack 1m viewers last night, with 1.007m at 6pm. Nine News’ 6pm bulletin averaged 897,000. But both programs were ahead of ABC News’ 671,000 metro viewers and Ten News First, which ran earlier in the evening with a metro audience of 386,000.

With the exception of the 16-39 demographic – led by Ten’s The Secret Life of Four Year Olds – the demographics were dominated by news and current affairs.

Earlier on in the day, Seven’s Sunrise beat Nine’s Today with metro audiences of 303,000 and 216,000 respectively.

Seven won the evening from both a main channel and network perspective, thanks in part to an 0.6% share from its newly launched fourth multi-channel, 7Food network.

Its main channel share was 19.2% while Nine’s share was 18.9%, ABC’s share was 16.2%, and Ten and SBS had shares of 9% and 4.6%.

From a network perspective, Seven led on a 28.5% share, ahead of 27.7% from Nine Network. Behidn Nine was ABC’s Network 21.1% share, Ten’s 15.2% share and SBS Network’s 7.5%.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.