News

Fanta brings the colour back with playful new campaign via Ogilvy Sydney

Coca-Cola Australia has today launched a new advertising and digital campaign for its soft drink Fanta.

The campaign encourages Australians to combat the ‘grey’ in every day by being playful and colourful, no matter your life stage.

The first global campaign for Fanta since 2017, ‘Colourful People’ celebrates those who embody authenticity, are young at heart and don’t take themselves too seriously.

Created by Santos Buenos Aires and adapted by Ogilvy for Australia, the TVC titled ‘Colourful’ spotlights playful people – such as street performers or karaoke singers – who work hard to make strangers smile.

The TVC forms part of a wider multi-million-dollar media investment, including OLV, cinema and social.

Kate Miller, Coca-Cola marketing director – South Pacific said: “We know that Aussies have a playful spirit at heart, and we want to celebrate those who never let go of this trait.

“Fanta is a colourful delicious drink that people around the world have loved for over 80 years. This new campaign encourages people to fight the grey in their lives by being authentic and playful and ultimately, to enjoy Fanta however they like.”

Fanta’s ‘Colourful People’ is live across screens until mid-November 2021.

The Coca-Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide.

Credits

Lead creative agency: Santos Buenos Aires
Adaptation agency: Ogilvy Sydney
Connections Agency: UM
PR agency: Dec PR

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