Queensland government: without the census, people are invisible
The Queensland authorities have launched a series of ads featuring invisible people to show what the state would look like to the federal government if no one completed a national census questionnaire.
http://youtu.be/fycNAyyDgfA
The campaign is supported by radio, DM and online, including banners on state-based news sites to drive traffic to Queensland Treasury’s website and Facebook page for further information.
The agency behind the campaign was BCM, which won the business after a competitive pitch in March.
Credits:
Agency: BCM
Client organisation: Queensland Government – Queensland Treasury’s Office of Economic & Statistical Research
Client: Jenny Bopp, Principal Statistician
Creative Director: Nick Ikonomou
Managing Partner: Kevin Moreland
Account Director: Steve Jennings
Account Manager: Angela Bozzi
Account Co-ordinator: Abby Mayfield
Agency Producer: Shane Ford
Directors: Zenon Kohler and Steve Leacey, Cutting Edge
Film Production: Cutting Edge
Post Production: Cutting Edge
Do they think Queenslanders dont care?
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Good to see the governments not wasting money on rebuilding or supporting REAL Australiansbut instead spends countless billions on internet services for the wealthy, greeny taxes for the poor, and collecting private and personal information on all Australians so they can monitor everybody!
Census, internet logging, media filtering – Whats next?
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