First State Super wins ICC Theatre naming rights

July 8, 2019 8:19

First State Super has secured naming rights to the International Convention Centre (ICC) Sydney’s theatre.

The 8,000 seat ICC Sydney Theatre will be known as First State Super Theatre for 10 years.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

Deanne Stewart First State Super First State Super Theatre Geoff Donaghy ICC Sydney

2 COMMENTS

Michael 8 Jul 19

Naming rights for sports venues and theatres has to be the dumbest idea in marketing history. It excludes, confuses and annoys the very people who the venue seeks to attract. It’s the case study of economic elites pleasuring one another at the expense of those who pay their wages. Yes the venue gets money; yes the sponsor gets freebies and an ego trip; and the punters get shafted, as they try to remember what and where the hell the venue with the stupid name is. If they ever do, it changes again. Here they’ve learned what “ICC” means and where it is. Now these out of touch, indulgent dunderheads will confuse everyone for 12 months until everything turns sour and it changes its name again, And again. And again. They’re living and thinking inside a bubble. It’s time to burst it.

User ID not verified.

Suvinder 9 Jul 19

I thought ICC was International Cricket Council. What is it doing sponsoring a venue in Sydney.

User ID not verified.