First State Super wins ICC Theatre naming rights

First State Super has secured naming rights to the International Convention Centre (ICC) Sydney’s theatre.

The 8,000 seat ICC Sydney Theatre will be known as First State Super Theatre for 10 years.

“We are delighted to be strengthening our partnership with First State Super, an existing equity partner of ICC Sydney, through the naming rights agreement. Their increased investment in the project is a clear sign of confidence in our operation and a result of the reputation we’ve built for the venue,” said ICC Sydney CEO Geoff Donaghy.

“We will work collaboratively with First State Super to ensure their members, and all of our patrons, enjoy exceptional experiences at the newly named First State Super Theatre.”

First State Super CEO, Deanne Stewart, said the deal will lift the brand’s profile.

“ICC Sydney is internationally renowned for the quality of its venues, people and culture,” Stewart said.

“It’s an investment that is delivering great returns for our members and the economy, and it’s an asset that our members can feel proud to own. The First State Super Theatre is at the heart of the Sydney community, and we’re proud to be here.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.