Five by Five Global’s new business win ‘strengthens its credentials’
Five by Five Global has been appointed by Arubial, a specialist in premium Australian wagyu beef, to deliver a new brand identity “as premium as the product itself”.
The brief was to develop the brand’s platform and purpose, and launch a new website and content management system.
“Working with Five by Five on this project has been an exceptional journey,” said Claire Morgan, communications and marketing manager at Arubial.
“The execution has been professional, and building our brand from scratch with such a collaborative team has been an immensely rewarding experience. Their ability to translate our vision into a purposeful yet creative form has been excellent, and the bespoke brand work and website have really captured the essence of Arubial.”
The purpose that was developed informed the tagline, ‘Sharing Genetic Excellence’, to ensure all touch points would be authentic to the business’ family heritage and quality product.
“Arubial are true innovators and are elevating Australian produce to compete with the best in the world using data,” said Matt Lawton, managing director at the agency.
“That’s what made this such an exciting business to work with and further strengthens our credentials in agtech.”
Creative technologist at Five by Five, Matt Werth, added: “The website we’ve built with Arubial is a combination of a crafted design alongside thoughtful web development with a robust CMS for real-time display of quality products.
“It means we’ve created something that is beautiful, functional, and really serves the brand platform the team worked so hard to craft.”
Australia is the second-largest wagyu producer in the world, and Arubial operates five properties in south-east QLD for the international market.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Exceptional win by an exceptional team!
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