Forethought welcomes three new senior team members

Marketing advisory, strategy and analytics firm Forethought has appointed three new senior team members, welcoming Nicole Shoaei as director of financial services, Susan Snowball as director of healthcare and wellness and Anna Lorenzetto as associate director of communications.

The new appointments come less than a month after the promotion of senior director Sacha Cody to the role of general manager of client success, leading Forethought’s APAC expansion.

L-R: Susan Snowball, Nicole (Nikki) Shoaei and Anna Lorenzetto, PhD

“Forethought is pleased to welcome Nikki, Susan and Anna who collectively bring 55+ years of client-side experience to the firm,” said Darren Stein, Forethought Global CEO.

Shoaei joins Forethought with 20 years of experience across marketing, CX strategy and design, most recently having held a senior management role at Aware Super.

Snowball also holds more than 20 years of client-side experience in the healthcare industry, including working for GSK, AstraZeneca and CSL in Australian and international markets.

Lorenzetto is an experienced CX research and strategy practitioner, most recently completing a stint as head of CX practice as Yarra Valley Water.

Stein added: “I firmly believe the best insights are uncovered and implemented through a combination of both organisational (technical expertise) and client-side experience (practical application expertise). Our most recent senior hires, Nikki, Susan and Anna are highly experienced, client-side insights and customer experience practitioners – who complement our existing team greatly.”

Shoaei commented on behalf of her new Forethought colleagues: “I’m very pleased to join Forethought, a firm with such a strong reputation for rigour and using marketing science to drive customer and commercial outcomes”.

“I’m passionate about helping organisations better serve their customers and using deep market insights to inform these strategies. Forethought is renowned for this work and I am pleased to now be a part of this firm along with Susan and Anna”.


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