Former Bachelorette Angie Kent fronts campaign for dog vitamins brand Daily Dog
Former Bachelorette, I’m a Celebrity, Get Me Out Of Here contender, Gogglebox participant and Dancing With The Stars contestant, Angie Kent, has fronted a campaign for dog vitamin brand, Daily Dog.
Creative director of Stratosphere Advertising Agency, Emily Brocklesby, said Kent was the perfect fit for the brand.
“Angie was the perfect fit for Daily Dog because her passion for dog health and wellbeing is so well known. We let her ad-lib on shoot day and she’s added her delightful personality to the commercial. It was a risk, but we think it paid off,” Brocklesby said.
The TVC shows Kent speaking to someone off-camera, saying that despite the fact that they drool a little in their sleep they are her best friend and ‘the one for me’. The subject is revealed to be a dog who she then asks to ‘please accept this Daily Dog as a sign of my love for you’.
The campaign will be rolled out across TV, social, online, OOH, POS and print.
Daily Dog vitamin chews will be launching at Chemist Warehouse.
DPP Pharmaceuticals director, Danielle Di Pilla, said: “We are very excited to partner with Chemist Warehouse to launch Daily Dog Vitamin Chews and the ad campaign through their 500-store network.
“Our team of pet nutritionists has created beef-based vitamin chews that dogs love, with formulations specific to their needs. We also thank the team at Stratosphere for creating a campaign that will introduce Daily Dog to a nation of dog lovers looking to give their pets the daily nutrition they deserve.”
topics
Angie Kent
Daily Dog
Danielle Di Pilla
DPP Pharmaceuticals
Emily Brocklesby
Stratosphere Advertising Agency
