Former Endemol head of digital Lulu Wilkinson joins Edge as group managing editor

Former head of digital at production house Endemol, Lulu Wilkinson, has joined content marketing agency Edge as group managing editor.

Wilkinson left Endemol in December with her departure from the production company flagged by Mumbrella last August, when head of development Nathan Gibbs also left the company.

She worked on the creative development and interactive experiences on several productions during her seven years at the company including Big Brother, Offspring, Legally Brown and Gallipoli, and will spearhead the Edge’s work with clients including Optus, Suncorp, Bupa and AAMI.