Former iSelect chief marketer Geraldine Davys joins Holden in top marketing role

GeraldineCar manufacturer Holden has named former iSelect marketing chief Geraldine Davys as its executive director of marketing replacing Bill Mott, who is relocating to GM Europe with his family.

Davys quit the insurance comparison website in February just 15 months into the role as she sought her “next career opportunity”.

Prior to her time at iSelect, during which she moved the firm’s media buying from in-house to Maxus, Davys worked at Sensis for nine years in a variety of roles.

GM Holden interim chairman and managing director, Jeff Rolfs, said the marketing changes comes at a “critical time in the brand’s evolution” as the company is set to move its manufacturing out of Australia by 2017.

“Geraldine has the right mix of experience and credentials to help lead our great company,” he said. “She joins a Holden team committed to excellence, customer satisfaction and winning in the marketplace as we continue to build the Holden brand and push towards our strategic goals.”

He added that Davys’ experiences will bring “fresh ideas and insights to Holden’s marketing”.

“She will play a critical role in building a bright and successful future for our brand. We are extremely excited to welcome Geraldine on board.”

Rolfs also paid tribute to Mott, who will remain with the company until later in the year, who, he said, led Holden’s marketing team through a “challenging period”.

Davys described Holden as an “iconic Australian brand”, and one of the most recognisable in this country.

“It’s extremely energising to be able to join Holden at this pivotal time and work with a passionate and talented team to build a winning future for one of Australia’s great companies,” she said.

Davys inherits an agency roster that includes AJF Partnership Melbourne on lead creative duties, which also holds the iSelect creative account. Carat holds the media account.


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