Former OMD, Mindshare and Ikon CEO James Greet appointed COO at Hero

Calum Jaspan

May 10, 2021 10:13

James Greet has joined Hero as chief operating officer after a number of recent wins for the agency, including Toyota, Maybelline New York and eBay.

Hero, the holding group which consolidated its group of agencies owned by founder Ben Lilley last year, has appointed Greet to the newly created role after six months working in an advisory role. The role marks Greet’s return to a full-time position agency-side for the first time since departing Cummins & Partners in 2017.

In his new role, Greet will support Lilley and chief financial officer Zain Hoosen, to further integrate Hero’s marketing communications offerings and push new organic growth for Hero and its clients.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.