Forty Winks gets serious about sleep in new brand positioning

May 22, 2018 3:32

Mattress company Forty Winks has emphasised the scientific benefits of sleep in its new ‘Wake up to Sleep’ campaign by AJF Partnership.

The 30 second television encourages Australians to prioritise sleep because it results in more energy, clearer judgement, better immunity, improved memory, reduced anxiety and increased happiness.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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Forty Winks gets serious about sleep in new brand positioning

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