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Foxtel dominates and SBS strongly represented in PromaxBDA Global Excellence Awards

Australia has performed strongly in the PromaxBDA Global Excellence Awards, with Foxtel taking a slew of golds, silvers, and broze medals for work done during the Olympics and across almost all categories, which includes print, television, radio and logo design.

The awards were held in LA and recognise excellence in the marketing of TV networks from around the world.

Foxtel’s Brian Walsh, executive director of television said: “Being such a highly awarded group, in so many categories and against such stiff international competition is a remarkable achievment. All involved should feel very proud.”

SBS picked up several awards, including work on promoting SBS documentaries and the launch of NITV.

Channel [V] picked up several accolades for the Oz Artist of the Year 2012 and the presenter search.

The SF Channel and ABC were also honoured at the awards.

The list of Australian winners:

Olympics specific:

  • Foxtel’s On Platform Campaign won silver for Special Even Promotional Spot
  • Foxtel’s Pinnacle Promo – Phantom Spot won bronze for Art Direction & Design: Special Even Spot (Olympics)
  • Foxtel’s Pinnacle Promo – won silver Phantom Spot for Art Direction & Design: Special Event Campaign (Olympics)
  • Foxtel’s Pinnacle Promo – won silver Phantom Spot for Art Direction & Design: Sports Program Spot (Olympics)

Television – Video Presentation: Channel Promotion

  • SBS NITV launch won bronze for General Channel Image Campaign

Television – Video Presentation: Content Promotion

  • SBS – Uncover More Documentaries won gold  for Program Promotional Campaign – Out of House
  • Method Studios Australia won gold for SBS Fresh History in the Art Direction & Design: Program Promotional Spot
  • Foxtel Australia’s Comedy Channel won silver for the Parks & Recreation Season Two Final Episode in the Comedy Program Slot
  • Foxtel won bronze for the Rove LA Season Two Launch for Comedy Program Spot
  • Foxtel – Lifestyle Food won silver for Hells Kitchen USA in Entertainment Program Spot
  • Foxtel Australia’s Comedy Channel won silver for the Daily Show & Colvert Report Live Election Special in Life Event Campaign
  • SBS – Documentaries won a gold for Dramatic Program Spot or Campaign
  • Foxtel won a silver for Rove LA Season Two Launch in Unscripted/Non-Fiction/Reality Programming Campaign
  • SBS Subscription TV’s World Movies Adult: Summer of Sin won bronze for Adult Related Program Spot
  • Channel [V] – Foxtel’s Dark Side of Tanning won bronze for Public Service Announcement Spot
  • Channel [V] – Foxtel’s Oz Artist of the Year 2012 BTS won bronze for Behind the Scenes Promotion – Long/Short Form
  • Channel [V] – Foxtel’s Oz Artist Of The Year 2012 won silver for Stunt Promotion On-Air-Only
  • Channel [V] – Foxtel’s Billy’s Topdeck Trip won silver for Interstitial/Program/Brand Integrated Program Wraps

Television/Video Presentation: Sports Program

  • ESPN Aus/NZ – The Stadium won gold for Moment. Owned. in Sports Program Spot
  • Fox Sports Australia’s NRL Heartland won silver for Art Direction & Design: Sports Program General Image Spot
  • Fox Sports Australia “Message to the fans” won gold for Art Direction & Design: Sports Program Special Events Spot
  • Foxtel won silver for Main Even Live Broadcast Opener in Art Direction & Design: Sports Program Open/Titles

Television – Video Presentation: Special Categories

  • Foxtel Creative’s HD Promo – Lame Comparison won bronze for Funniest Promo

Television -Video Presentation: Craft Categories

  • Foxtel’s Comedy Channel Image Spot on October 12 won silver for Use of Original Music/Score
  • ABC3’s My World of Animals won bronze for On-Air Illustration

Radio – Audio Only Categories:

  • Foxtel’s Comedy Channel Tosh.0 Radio Spot won silver for Program Promotional Radio Spot
  • Seven Network’s Criminal Minds Radio 30 Second won gold for Copywriting for a Radio Spot

Use of Interactive Media:

  • SF Australia SFTV.com.au won gold for Channel/Station/Platform Website.
  • Foxtel’s History – The People Speak – Microsite won silver for Channel/Station/Platform Website.
  • SF Australia SFTV.com.au won gold for Art Direction & Design: Channel/Station/Platform Website
  • SF Channel Launch Banner Ads won gold for Art Direction & Design: Online Advertising – Banners/Skyscrapers
  • Foxtel Lifestyle You Men of You won silver for Art Direction  & Design: Online Advertising – Banners/Skyscrapers

Use of Interactive Media: Craft Category

  • SF Australia’s SFTV.com.au won gold for Technical Innovations

Cross Media Promotion: Content Promotion

  • ABC TV’s Shaun Micallef’s Mad As Hell won silver for Comedy Program Promotion Campaign Using Multiple Media
  • ABC TV’s Mabo won silver for Dramatic Program Campaign Using Multiple Media
  • Foxtel’s Channel [V] Oz Artist of the Year 2012  won gold for Consumer Tie-In/Brand Integrated Campaign Using Multiple Media
  • Foxtel’s Channel [V] Presenter Search won silver for Consumer Tie-In/Brand Integrated Campaign Using Multiple Media
  • Foxtel – Lifestyle You Big Fat Gypsy Weddings won bronze for  Consumer Tie-In/Brand Integrated Campaign Using Multiple Media
  • Foxtel Creative’s Foxtel Rebranding won gold for Total Package Art Direction & Design: Channel Image – Using Multiple Media
  • Foxtel – Lifestyle You Men of You won silver for Total Package Art Direction & Design: Channel Image – Using Multiple Media

Print:

  • Foxtel – Lifestyle You Men of You won gold for Consumer or Trade Print Campaign – Channel
  • Foxtel’s Channel [V] Oz Artist of the Year 2012 won silver for Consumer or Trade Print Campaign – Channel
  • Foxtel’s Showcase Channel Tangle Season 3 won bronze for Consumer or Trade Print Ad – Program
  • Foxtel’s History – The People Speak – Print won bronze for Consumer or Trade Print Campaign – Program
  • Foxtel – Lifestyle Food’s Secret Meat Business won bronze for Art Direction & Design: Consumer or Trade Ad – Program
  • Foxtel’s The Lifestyle Channel Grand Designs Australia won silver for Art Direction & Design: Consumer or Trade Campaign – Program.
  • ABC TV’s ABC3 Figaro Pho won silver for Art Direction & Design: Key Art/Poster
  • Foxtel Creative Fox Classics Style Guide won gold for Art Direction & Design: Card, Folded or Bound Piece
  • ABC TV’s Amazing 2013 won bronze for Art Direction & Design: Press Kit

Logo Design:

  • SF’s logo won gold overall
  • Foxtel’s Channel [V] New Channel [V] Line Up won silver for Outdoor/Environmental/Transit Ad: Channel
  • Foxtel’s Channel [V] New Channel [V] Line Up won silver for Outdoor/Environmental/Transit Ad Campaign: Channel
  • SBS Subscription TV’s Studio Work of Art Billboard won gold for Outdoor/Environmental/Transit Ad: Program
  • Foxtel’s Fox8 Revolution Launch Campaign won gold for Outdoor/Environmental/Transit Ad Campaign: Program
  • Seven Network’s The AMazing Race Australia Outdoor won silver for Outdoor/Environmental/Transit Ad Campaign: Program
  • TV1 Australia’s Screen Actors Guild Award – Your Invitation won silver for Holiday/Special Event Print/ Promotional Items

Craft Categories:

  • Foxtel’s Channel [V] Oz Artist of the Year won silver for Photography For Print
  • ABC1 Mabo Photography/Railway won bronze for Photography For Print
  • Foxtel Creative’s No Fangs Attached won bronze for Creative Copywriting – Print

Scenic and Display:

  • ABC’s Giggle and Hoot’s Gigglearium won silver for Set Design
  • Fox Sports Australia Thrill Seeker won bronze for Best Work Never Seen
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