The Freemans return to focus on ease of set-up for FreeviewPlus

Freeview has launched the second phase of its ‘Keeping Up with the Freemans’ campaign with two new TVCs, created by Jungle, that explain how easy FreeviewPlus is to set up.

The 15- and 30-second spots again feature the ‘quintessential Aussie dad’, Mr Freeman, this time with his neighbours, the Joneses, who follow his lead in setting up FreeviewPlus on their smart TVs and set-top boxes.

“The development of TV technology has made it easy to set up FreeviewPlus and this campaign demonstrates just how quick and seamless it is,” said Freeview CEO, Liz Ross.

“We were really happy with the great response to the Keeping up with the Freemans campaign and are certainly pleased to bring the family back in these new executions.”

The first phase of the campaign was launched in November 2015, and saw five spots rolled out over the end of 2015 and the first half of 2016.


  • Agency: Jungle
  • Director: Al Morrow
  • Executive Producer: Nick Simkins
  • Producer: Suzanne Mallos
  • Producer: Tanja Perl
  • Post House: White Chocolate
  • Sound Design: We Love Jam

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