Freeview, the organisation aimed at promoting free-to-air TV, has launched a new music-based TVC.
The campaign is set to the tune of 1920s song, ‘The Best Things In Life Are Free’ as performed by the Melbourne Ska Orchestra and singer Pat Powell includes a number of TV personalities in the studio, as well as tv clips interspersed.
The TVC carries the tagline: ‘Freeview. The Best TV. Absolutely Free’.
Liz Ross, Freeview’s general manager said: “It’s really fitting that the creative treatment is so upbeat and it celebrates the fact that the best TV in Australia is free to watch on Freeview, something Australian viewers can be very happy about.”
“More Australians than ever are watching Freeview, and with so much great TV to choose from, viewers are the winners.”
The campaign was created by Ron Mather and Christine Barnes for consultancy, It’s The Thought That Counts.
Mather said: “In developing the campaign, it became obvious that the song that best reflects that position is ‘The Best Things in Life are Free’. It’s the perfect and natural choice and we used the massive variety of Freeview shows to prove the statement.”
The campaign was launched on Sunday night with a 60-second TVC which will also see 15 second versions, as well as four 30 second genre-based versions across sport drama, entertainment and comedy.
The campaign will run across all Freeview channels for the next six months.
- Client: Freeview
- Consultancy: It’s The Thought That Counts
- Filming: Jon Webb Photography; Concrete Wednesday
- Post production: Method Studios
- Editors: Seth Lockwood, Tim Isaacson
- Music: Bang Bang Studios