From the people who brought you iSnack 2.0: Kraft’s Philadelphia sponsored Hey Hey Reunion’s black faces

Jackson Jive hey hey KraftJust 24 hours after starting to move on from its Vegemite iSnack 2.0 naming debacle , Kraft may have another PR crisis to deal with.

The FMCG’s giant’s Philadelphia cream cheese brand was the sponsor of last night’s controversial Red Faces segment on the Hey Hey Reunion.

The blacked up dance troop – imitating the Jackson Five – walked onto stage with Kraft’s Philadelphia cream cheese logo emblazoned on the screen.  

The broadcast – which was Australia’s most watched show of Wednesday night – has generated global headlines, with the clip being much replayed.

At the time of writing, Kraft’s spokesman was not answering his mobile phone. Nine indicated that it had nothing to add to host Daryl Somers’ on-air apology last night.


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