Geraldine McDonagh joins ZenithOptimedia as head of search
ZenithOptimedia has a new head of search Geraldine McDonagh who joins from Mindshare.
The announcement:
ZenithOptimedia have announced the appointment of Geraldine McDonagh to a new role as head of search, across ZenithOptimedia and Performics clients.
Geraldine joins ZenithOptimedia from Mindshare where she was national head of search and biddable media.
Ros Allison, head of digital at ZenithOptimedia said, “As the agency for the Open World, we believe that marketing is about motivating participation and enabling brand and content discovery. Search is at the heart of the participant journey, and so finding the right talent for this role is critical to us. Geraldine shares our passion for participation marketing, and has a strong track record of creating performance media and performance content for clients.
Geraldine McDonagh said, “I’m really interested in ZenithOptimedia’s vision for communication in an open world, and the opportunity to create and motivate participation through technology.”
Source: ZenithOptimedia media release
