Dr Mumbo

‘Get loose’ with Pej and the Token Croats

Dr Mumbo was intrigued to see the new campaign from TAB giving one lucky punter the chance to own a five per cent share of one of Australia’s best racehorses, Boban.

But it wasn’t so much the campaign which caught his eye as the horse involved, with Boban being one-quarter owned by MediaCom CEO and racing fanatic Mark Pejic. Boban, as all soccer fans will know, is named after Croatian player Zvonimir, which would have been harder for the commentators to call.

While ‘Pej’ doesn’t front the campaign his friend and co-owner Matt Dominelli certainly gives some interesting insights into the owners’ syndicate.


When asked what they are like he says: “They’re maniacs, I’m the only sensible one in the group. A great mate of mine Mark Pejic he’s an owner and he and I would talk 30-40 times in the days leading up to the big race.”

Involved in the syndicate is the group The Token Croats.

Dominelli concludes: “They’re loose, and when our winner comes and gets involved with us they’re going to know they’re alive on that day.”

Dr Mumbo is encouraged to see the spirit of co-operation in the media industry, as TAB’s agency is of course OMD.

He also notes the group has promised to give $100,000 to charity if the horse comes in first. Surely a reason for adland to get behind Boban on Saturday.


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