GMHBA chooses Howatson+Co as agency of record
Howatson+Company has added health insurance to its client portfolio, having been appointed as the agency of record for GMHBA following a competitive market tender.
The agency will work across GMHBA and Frank brands, as the lead agency across all brand strategy and creative, retail, customer experience and brand identity in Australia.
The latest win for Howatson+Co sees the continuation of what has been a strong year for the young agency, with a number of new wins including MYOB ANZ, TK Maxx, The Guardian, Maurice Blackburn, Petbarn and more.
Helen Stevens, chief marketing officer, said there was clearly a strong cultural alignment throughout the process and GMHBA were left with a sense that there is a mutual desire to operate as a true partnership.
“We were deeply impressed with Howatson+Company’s response to the pitch. Howatson+Company demonstrated a depth of strategic thinking, and creative capability that we are confident will help position GMHBA and Frank health insurance brands for future success.”
Rebecca Robertson, managing partner at Howatson+Company, added: “The team at GMHBA live and breathe their brand, with the voice and needs of the member genuinely at the heart of everything they do. We are delighted to help the team drive the next stage of growth for both the GMHBA and Frank brands. On a personal note, I’m thrilled to be helping shape GMHBA, a brand I’ve grown up with.”
The appointment is effective immediately.
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