Adobe: 70% of Australian influencers look to the metaverse for business opportunities

Adobe has today released new data and insights from the ‘Future of Creativity’ study, focusing on growing business opportunities for creators.

The latest report titled ‘Monetisation in the Creator Economy’ aims to provide an in-depth look at how non-professional creators who are exploring creative side hustles and hobbies are now monetising their content, as well as how they are engaging with a new medium, the metaverse.

Adobe’s study found that the majority of Australian creators (70%) say the metaverse will bring new job opportunities as it continues to grow.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.