Adobe: 70% of Australian influencers look to the metaverse for business opportunities
Adobe has today released new data and insights from the ‘Future of Creativity’ study, focusing on growing business opportunities for creators.
The latest report titled ‘Monetisation in the Creator Economy’ aims to provide an in-depth look at how non-professional creators who are exploring creative side hustles and hobbies are now monetising their content, as well as how they are engaging with a new medium, the metaverse.
Adobe’s study found that the majority of Australian creators (70%) say the metaverse will bring new job opportunities as it continues to grow.
It goes to show how many influencers are easily influenced.