Goa unveils third digital billboard
Outdoor media provider Goa Billboards has unveiled its third digital billboard in Brisbane. Claiming to be the only roadside digital network in Australia the digital initiative was first launched last month.
The announcement:
Goa Billboards commissioned the third of its digital ‘big screen’ billboards in Brisbane this week, culminating three years of research and development throughout the US and Asia.
The outdoor media provider is setting new industry benchmarks with its digital network: the only roadside digital network in Australia.
Joint managing director of goa Billboards Chris Tyquin said the digital billboards were proving overwhelmingly popular with advertisers enjoying benefits such as access to high-traffic areas, cost savings, and new creative abilities.
“The message can change every hour, offering advertisers unprecedented creative flexibility and the ability to showcase multiple products, prices and promotions,” Mr Tyquin said.
McDonalds has used the digital billboards to advertise its breakfast, lunch, and dinner menus at appropriate times during the day with McCafé being promoted for morning and afternoon tea.
“We’re also offering more flexible options with booking and lead times,” Mr Tyquin said.
“Advertisers can book a display period of just one week, and our shorter lead times mean they can effectively book today and be showing tomorrow.
“They can also book just one site or the entire network.
“It’s opening up outdoor advertising to industries previously not utilising the medium, such as big retailers.
“With digital there are no production charges or installation fees, so every cent the client invests goes into media exposure,” he said.
The screens are located at premium locations with head-on viewing on major arterial roads facing city-bound traffic in inner Brisbane suburbs Bowen Hills, East Brisbane and Kedron at strategic points adjacent to tunnel-network entry points to capture both tunnel and bridge drivers.
Source: Goa Billboards press release
