GoDaddy targets Australian small businesses with new radio and online campaign

Australia has been included in technology and website developer GoDaddy’s first every international campaign targeting small business.

The campaign will feature online and on radio and features Australian small business customers with GoDaddy aiming to take advantage of the current national focus on entrepreneurship.

Whybin/TBWA in Sydney worked on the campaign alongside other Omnicom offices around the world to develop the local elements of the campaign.

Tara Commerford, GoDaddy’s Australia and New Zealand managing director, said the campaign was aimed at showing business how important a web presence was to the company’s success.

“Our message to Australian small businesses is that establishing an online presence particularly a website should not be a daunting task, especially with GoDaddy by their side,” Commerford said.

Tasmanian business Daiquiri Isle features in the new GoDaddy campaign

Tasmanian business Daiquiri Isle features in the new GoDaddy campaign

One of the local businesses starring in the campaign is Tasmanian party hire company Daiquiri Isle.

Co-founder Gabrielle Lucas said she believed the campaign captured the spirit and the hard work small business owners put into their companies.

“I’m thrilled to be part of the new campaign for GoDaddy, it really connects with the challenge of starting a business and growing it into something successful,” Lucas said.

“For us, getting set up online was a crucial step for us to really take our business to the next level.”

The local online and radio campaign will also be supported by a YouTube ad made in the US.

Simon Canning


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