News Corp merges network and NewsLifeMedia sales teams with goal of integrated, full service

News Corp AustraliaNews Corp has restructured its sales team, combining the company’s network sales team with the NewsLifeMedia sales team.

The new expanded network sales team will launch on May 30 and be led by chief commercial officer, network sales Sharb Farjami.

NewsLifeMedia’s director of sales and strategy Paul Blackburn will take on the new title of commercial director, lifestyle, and report to Farjami.

News Corp executive chairman Michael Miller said in a statement: “The aim of all our commercial teams is to provide our clients with engaging, integrated and seamless campaign solutions which provide optimal results by utilising all our assets.

“Between them the network sales and NewsLifeMedia sales teams have world class expertise across print, digital, mobile, programmatic, audience insights, category specialisation and developing creative and strategic commercial partnerships.

“As a combined force, we will ensure that the resources of these two teams are used in their best combination to meet our clients’ business objectives.”

The changes to the sales team follows on from News Corp – which publishes The Australian and The Daily Telegraph – shaking up its executive team, including the hiring of Vicki Aristidopoulos and the promotion of Farjami, in February.

Farjami promoted

Farjami to run combined sales team

Farjami said in a statement: “As we create a truly full-service multi-platform offering, encompassing paid media, data, content and technology solutions, the addition of NewsLifeMedia to our Network Sales team will enable us to deliver expertise, creativity and strategic solutions that are head and shoulders above anything else in market.”

NewsLifeMedia publishes mastheads such as, Donna Hay, Vogue Australia, GQ Australia, and

Nicole Sheffield, NewsLifeMedia CEO, said in a statement: “Moving to a specialist content sales network last year has proven very successful for the NewsLifeMedia business. Our partnerships have never been stronger and our SMI data shows that our advertising performance is tracking incredibly well versus the industry average.

“Combining forces with Network Sales enables us to leverage our brands and our expertise with greater scale, bringing the best of both worlds together to continue to provide the most connected advertising solutions in market.”


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