GOODLINX: Grill the bastards honest
Here’s a bit of Australia Day viral grill-the-bastards-honest fun from the Australian Democrats (spotted as an ad on the Crikey site).
As Mumbrella reported earlier in the week, several brands are using their imaginations to make the most of Monday’s national holiday.
Update: According to The Australian, the campaign is the work of Euro RSCG, who are clearly on a roll, following the success of their Veet work this week. There’s a good story behind it too – with the agency winning the brief on the back of its televised pitch on The Gruen Transfer last year.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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