Google’s creative push sees it become AWARD School’s main sponsor
In a sign of its increasing interest in the creative side of advertising, Google has taken over as the principal sponsor of AWARD School, Australia’s leading course for aspiring copywriters and art directors.
The previous sponsor of the 16 week course – which runs in Sydney, Melbourne, Brisbane, Adelaide, Perth, Hobart, Wellington, Singapore, Bangkok and Kuala Lumpur – was News Ltd. The 25-year-old course is run by the Australasian Writers and Art Directors Association for those who want to become copywriters or art directors in the advertising industry.
The move comes as part of a growing push by Google to involve itself with Australia’s advertising community. Last week, Craig Davis, co-chairman and chief creatvie officer of Mojo, revealed that Google staff had briefed the agency on Google Wave and that Mojo will be the first agency in Australia to trial it at full scale.
And earlier this year, Australia became the first country outside of the US for Google to run its Creative Sandbox event.
Guy Gibbs, Google’s head of agency relations,said: “At Google, we develop tools to enable creative minds to implement their big ideas online. We want advertising creatives to play with Google’s technology, to use it in new and unexpected ways and to make the most of the vast possibilities on the web. We’re delighted to work with AWARD School which has such a long history of nurturing the generation of creative ideas.”
Lucy Mckee, GM of AWARD, said: “This partnership will not only benefit the next generation of advertising creatives, but the AWARD membership and industry can be inspired to take advantage of the opportunities available on the web, through both the Google and YouTube platforms.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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topics
Advertising
Australasian Writers and Art Directors Association
AWARD School
Craig Davis
Creative Sandbox
Google
Google Wave
Mojo
News Ltd
Its good to see that Google is going out of its way in encouraging the events like this….Ofcourse they are having their own benefits in doing so …but how many are doing ? Hence i appreciate this..
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High time that Google should get involved in training programs. Over the decades it’s been a tradition for businesses large and small to be involved in education. Only, today, the market has so radically changed, and in the space of only a few years, I am mystified that Google has done it sooner in more countries. The only problem I have with business involvement in education is that it can also impoversh curricula, or make them lopsided.
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Sorry, I mistyped my website. Here’s the note again.
“High time that Google should get involved in training programs. Over the decades it’s been a tradition for businesses large and small to be involved in education. Only, today, the market has so radically changed, and in the space of only a few years, I am mystified that Google has done it sooner in more countries. The only problem I have with business involvement in education is that it can also impoversh curricula, or make them lopsided.”
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