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Grazia magazine back in print four years after closure

Fashion title Grazia is having another crack at a print product, with new publishers of the magazine brand Grace Publishing launching a print edition tomorrow nearly one year after re-launching the title as digital-only.

Grazia announced its return to Australia as a digital-only product in March last year, with Marne Schwartz, formerly of Bauer Media, partnering with former hedge fund manager Nicole Keats Torrence and investor Peter Howarth to relaunch the title.

The title was closed by former publisher Bauer Media in February 2013 after the magazine’s circulation struggled.

Marne Schwartz, general manager and publisher of Grazia Australia, said in a statement: “Since its digital relaunch in May 2016, Grazia has built an amazing new iteration of a brand that is recognised as an innovator in the fashion, beauty and culture space.

“In an era where the print media channel is in heavy decline and publishers are withdrawing from independent circulation audit, this is an exciting opportunity to revolutionise how and where people engage with print to discover trends, products and people in a new way.”

The new magazine will be published bi-annually and will be distributed to consumers via retail channels including Westfield, Swarokski, Napoleon Perdis, Topshop, Nespresso, Calvin Klein, Tommy Hilfiger and Uber with copies also available via grazia.com.au and iSubscribe.

The publisher claims the print edition of Grazia “will command the largest fashion title print circulation in Australia, with 110,000 audited copies sold”.

The new magazine’s print circulation will be audited by the Audited Media Association of Australia which has recently seen the major publishers withdraw from. The Grazia website is unaudited.

Grazia’s launch print edition features two covers celebrating the diversity of today’s mainstream fashion industry, the influence of social media on millennials, and the combination of luxury and affordable fashion. Both covers will be available across the various distribution outlets.

“We have once again completely reimagined the Grazia brand for a print format that is more a visual feast of this season’s topics than a news service – an important departure from the regular style of magazines,” said Schwartz.

“Our team has used our vast expertise in evaluating the performance of digital content to millennial and Gen X audiences, to formulate a premium offline reading experience. This in turn allows our commercial partners to better connect with this important generation.”

The print edition will retail at $15 per copy.

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