GroupM and Twitch seek to connect advertisers to gamers in APAC

September 28, 2021 2:29

WPP’s GroupM and Twitch have today entered into a partnership for the first time in APAC where the collaboration will enable brands and advertisers across the region to access insights into the video live streaming service’s audiences.

GroupM’s clients will have access these insights in a fragmented Asia-Pacific region that stream Alpha, Beta and Early Access games, as well as access to Twitch CTV (connected TV) inventory.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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