Australia’s gaming boom continues post 2020 lockdowns, new research shows
A new report from InMobi, ‘Everyone’s Gaming Among Us’ has found that Australia has experienced a gaming boom during 2020, with a significant increase in both numbers of users playing online, and overall usage.
23% of all gamers starting playing for the first time during lockdown in 2020, with that growth continuing into 2021, with a 29% overall increase in unique users and a 41% rise in usage.
Brands within the FMCG, automotive, travel and government sectors have all been chasing the high engagement, brand safety opportunities and marketing opportunities that are offered by mobile gaming.
The increased “need to relax and be entertained” was found to be the most important factor in smartphone users turning to gaming since the beginning of the pandemic. Gaming on smartphones has also become the most popular device to play on, with 85% of gamers stating they play on their smartphones, ahead of 28% on consoles and 30% on PCs. The accessibility. of smartphone gaming has also increased usage, with 87% playing at least once or more a day.
