Santa reads heartbreaking Christmas wish list in new commercial for Youth Projects
Homelessness charity Youth Projects has launched a new campaign featuring Santa reading a heartbreaking letter from a young girl which aims to highlight the plight of some of Melbourne’s young people who live a life that none of them plan or seek.
The commercial, ‘Sad sack’, created by Sydney agency Grown Ups has Santa reading a Christmas wish list from a girl called Rose detailng a life marked by abuse and homelessness.
The commercial ends with the tagline ‘No one wishes for a life like that, Youth Projects are helping our young people get back on track’.
Melanie Raymond, chair of Youth Projects said in a statement: “When I read the script I just knew it was a brilliant idea and so perfect for what Youth Projects wanted to convey. And that was the view of everyone I showed it to, and they’re a tough audience.”
The commercial will be supported by online and social media.
The first phase of the campaign for the homelessness charity was launched in March last year and featured a guide showing tourists around the laneways of Melbourne, showing them the places where she slept rough, did drugs and had unprotected sex for money.
Credits:
- Agency: Grown-ups.
- Writer: Mick Hunter.
- Art Director: Grant Booker.
- Production company: Playbig.
- Director: Paul Goldman.
- Executive Producer: Caroline David.
- DOP: Russell Boyd ASC.
- Talent: Max Cullen.
- Editor: Sugar Supplah.
- Post Production: Method Studios.
- Sound: Rumble Studios.
- Casting: Toni Higginbotham.
- Engineer: Tone Ashton.
- PR Agency: Style Counsel.
- Managing Director: Effie Young.
- Senior Consultant: Emma Green.
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Great work Grown Ups. Well done!
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