Gruen Planet looks at smuggling, apologies and cigarette packaging

ABC’s Gruen Planet, last week voted as Australia’s favourite TV show, will this week tackle cigarette plain packaging, people smuggling and why apologising is good marketing. In the pitch is Group Hug Creative and Made4Media

The announcement:

Picking up where they left off last year, host Wil Anderson and regular key panellists Todd Sampson and Russel Howcroft run the GRUEN PLANET scanner across the stories of the week, at home and abroad, pinpointing exactly where the truth stops and the spin, branding and image control begin.

GRUEN PLANET – EPISODE 5 (September 19 at 8:30pm on ABC1)

Guest Panellists:
Dee Madigan – Madigan Communications boss and Transfer legend.
Jeremy Nicholas – CEO of BMF, one of Australia’s most awarded agencies.

In tonight’s episode:

  • People Smuggling – You may not know it, but one of the methods used by the Australian government to stop the boats is advertising. The Gruen team looks at the No To People Smuggling YouTube channel, which has been aiming ads at smugglers and refugees for two years.
  • Company Apologies  – In the wake of Victoria Bitter’s apology to the nation, we ask, is saying sorry just a clever form of marketing?
  • Spin Cycle – Counting down our favourite recent attempts at publicity and image control. This week’s nominees: Ketut, the Free Syria Army and Woolworths.
  • Personal Worst – Each week, Gruen continues its search for the WORST performance by an athlete in a TV commercial. Tonight, one that will be hard to beat, a magnificently awful spot from former Carlton footballer and Dancing With The Stars winner, Anthony Koutoufides.

The Pitch:  Antony Warrington from Group Hug creative (Melbourne) vs Kirsty Visman from Made4Media (Brisbane).

The Brief:  A campaign to convince us to lift all restrictions on cigarette advertising in Australia.

The Client: Free Speech Australia

Source: ABCTV press release


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