Gullability

January 18, 2012 8:59

Remember Panasonic’s 28 Day Persecution of Rommy Gulla?

Happily there’s now a case study, just in time for awards season.

Unfrotunately there wasn’t time in the piece to mention that Gulla was an actor. But Dr Mumbo is sure that judges wouldn’t be interested in that sort of detail anyway…

topics Campaign Palace Panasonic Rommy Gulla

Comments: 6

Mandi 18 Jan 12

Fun fact, if you sound out gullible slowly it rhymes with ‘oranges’

Fluff vs Effectiveness 18 Jan 12

But did the campaign sell any product? Shouldn’t this be included in the case study?

Alison_F 18 Jan 12

@Mandi… I completely fell for that just now! Hilarious!

jean cave 19 Jan 12

Spellcheck?

WWW 20 Jan 12

Surprised they invested into making it into a video it means they think its worthy of putting into awards. Surely its a case of keep your head down about that one? Or perhaps the awards community will love it?

Rob 20 Jan 12

i’d be punting that this will be trotted out to every award show EXCEPT the Effies. cue the industry circle jerk

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