Panasonic: We were clumsy in how we described the Rommy Gulla project

Panasonic has issued Mumbrella with a detailed response to questions about the authenticity of its The 28 Day Persecution of Rommy Gulla project.

In the Q&A, prepared by Panasonic’s PR agency Blackie McDonald, Panasonic concedes that it was “clumsy” in its execution of the project, which purported to show a member of the public having pranks played upon him with no warning of what was to come.

The Campaign Palace, which created The Persecution of Rommy Gulla,  had initially insisted to Mumbrella that Gulla was not an actor.

The Q&A provided by Panasonic:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.