Guzman y Gomez choose Lowe Profero as digital partner

Lowe Profero, the global digital network of Lowe and Partners, has entered into a digital partnership with food chain Guzman y Gomez, with the agency set to develop a digital roadmap for the chain locally and internationally.

The announcement:

Lowe Profero, the global digital network of Lowe and Partners have today announced a digital partnership with fast growing Australian based Mexican food chain Guzman y Gomez.

The partnership sees Lowe Profero develop a digital roadmap for Guzman Y Gomez locally and internationally. They willalso be responsible for design and development of their website, mobile site and mobile applications.

The news comes as Guzman y Gomez, who have set up 39 restaurants across Australia, expand into Asia having signed master franchise agreements in Japan and Singapore. The expansion represents a mutual fit for Lowe Profero given their presence in these markets and across Asia.

Lowe Profero’s Sydney MD Dave Bentley said he was honoured to be working with an impressive brand who take so much pride in producing exceptionally tasty fresh food, combined with outstanding and fun customer service.

“Working with Guzman y Gomez gives us the opportunity to evolve their digital program to reflect their brand strength, inspire customers, and ultimately drive sales and loyalty both online and in the restaurants,” he commented.

Robert Hazan, Founder and CFO of Guzman y Gomez said Lowe Profero’s combined strengths in strategy, technology and creative skills were a great match for their ambitions locally and across the region.

“We are working to hard to deliver memorable products and experiences for our customers and building out our digital program is key to our ambitions. Lowe Profero’s unique approach and skills complements that vision,” he said.

Source: Lowe Profero media release


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