GWM adds new meaning to Aussie phrase in latest campaign, via Thinkerbell
Automotive company, Great Wall Motor (GWM), has launched a campaign for its new Cannon ute, that adds a fresh twist to the meaning of the phrase, “chuck it in the ute”, via Thinkerbell.
The campaign centres on a 45-second spot that places audiences at a wedding about to be ruined by poor weather. But one attendee saves the day, recommending that everyone throw everything into the new GWM Cannon.
The platform is the first piece of work to come from Thinkerbell since it signed GWM as a client in July 2024. The move saw the automotive brand move on from the incumbent, The Hallway, who had been working with the business for two years.
Apart from being a signature bogan move, i fear it will sell utes…but not necessarily…umm what’s this brand…oh yeah…GWM utes. So it’s a fail for me.