Following Wednesday morning’s news of its pitch, GWM has revealed its new creative agency of record, parting ways with The Hallway after two years.
Thinkerbell has picked up the account and will be responsible for strategy and creative across brand, retail, dealer and sponsorships.
The news comes the same day as the pitch was unveiled, and The Hallway announced it was parting ways with the Chinese-owned manufacturer after not winning the retainer.
The Hallway held the account for two years, helping to grow the brand in the local market, with responsibilities including the development of GWM’s masterbrand strategy, model launches, sponsorship activations, website redesign, 1-1 comms and brand experience.
“We’d like to take this opportunity to publicly celebrate and thank our amazing team who dedicated themselves to growing the GWM brand, achieving record commercial growth for their business,” said The Hallway partners, Simon Lee and Jules Hall, in a joint statement on Wednesday morning. “And we wish GWM every success moving forward.”
“Thinkerbell’s body of work over the past few years has been impressive and we look forward to working with them, delving into their ‘measured magic’ and partnering together to take the GWM brand to the next level,” said GWM ANZ’s head of marketing and communications, Steve Maciver.
Thinkerbell’s managing director, Jaime Morgan, added: “GWM has been going from strength to strength with record sales, excellent new products and outstanding value.
“We are thrilled to be their agency partner and we look forward to working together with them to further enliven the brand with a big dose of ‘measured magic’.”
The appointment is effective October 1, 2024.
