Hardhat appointed by Destination Phillip Island for tourism push

Independent agency Hardhat has been appointed by Destination Phillip Island to lead a new marketing initiative, following a competitive pitch process.

Working with Destination Phillip Island’s marketing team, Hardhat will be looking to ignite local and interstate tourism back into the region (once borders reopen) in order to counteract the loss of tourism and income as a result of lockdowns and a continued freeze on international tourism.

Co-founder and strategy director of Hardhat, Dan Monheit said: “From the Australian Motorcycle Grand Prix to the much-loved Penguin Parade, Phillip Island is already a well known destination for Victorians. However, Phillip Island has so much more to offer. Through this campaign we will surface and celebrate the island’s diverse offering at a time where domestic tourism is surging.”

General manager at Destination Phillip Island, Kim Storey, said: “We’re thrilled to be collaborating with an agency that shares the same understanding and love for the Phillip Island region. We’re looking forward to what’s to come in this next phase alongside Hardhat.”

Destination Phillip Island is responsible for ensuring the long-term viability and sustainability of this region. Phillip Island is one of the top tourist destinations in Victoria, famous for its incredible wildlife and stunning Australian landscapes.

Hardhat co-founder, Dan Monheit

Last month, Hardhat announced the acceleration of its growth in Sydney with the appointment of Kate Walker as general manager. The agency also made the creative hires of duo Bec Matlioski and Ben Ryding from Ogilvy Melbourne in March, alongside Isha Brown, who was appointed senior art director.

Destination Phillip Island joins Hardhat’s client list that includes Afterpay, Simply Energy, Superhero and Victoria University .


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