Aussie soccer player Harry Kewell has become a brand ambassador for Jeep as he strives for a chance at an Australian A League title with Melbourne Heart.
The deal will see Kewell represent Jeep over the next three years. It follows his signing of a 12-month contract to play with Melbourne Heart FC.
A 30 second television commercial created by CumminsRoss launched last night is shot in black and white and shows Kewell being driven from the airport to a hotel in the back of a new 2014 Jeep Cherokee before a game. The midfielder says he has had highs and lows in his career, but setbacks are only the hands on your back pushing you forward. The ad closes with the tagline, ‘Don’t Hold Back’.
“Harry Kewell and Jeep are a perfect fit as both the player and the auto manufacturer ‘Don’t hold back’ to achieve their goals. Harry will have the chance to prove he still has what it takes to win as he joins the Melbourne Heart on July 2,” the Jeep website’s ‘I heart Harry’ blog states.
“Harry Kewell is a Jeep Ambassador for good reason. His constant striving towards goals and his hard working attitude mirror the best qualities of the Jeep brand.
“Like Jeep, Harry Kewell has already proven he has the dedication needed to achieve his goals.”
A clip of behind the scenes footage from the making of the ad is also posted on Jeep’s YouTube channel.