Havas agency slides into Tourism Tasmania roster

Weeks after formerly appointing its new chief marketing officer, Tourism Tasmania has appointed Red Havas as global communications agency of record, following a competitive tender process.

Joining an agency roster alongside BMF, lead digital agency Clemenger BBDO and digital transformation agency, Orchard, Red Havas will be responsible for delivery of global PR strategy and coordination across key markets, to build awareness of the Tasmania brand and drive visitation.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.