Havas agency slides into Tourism Tasmania roster
Weeks after formerly appointing its new chief marketing officer, Tourism Tasmania has appointed Red Havas as global communications agency of record, following a competitive tender process.
Joining an agency roster alongside BMF, lead digital agency Clemenger BBDO and digital transformation agency, Orchard, Red Havas will be responsible for delivery of global PR strategy and coordination across key markets, to build awareness of the Tasmania brand and drive visitation.