Sony ad captures the moment of new experiences for three Aussies
Three Australians have been given new experiences as part of an ad campaign to promote Sony’s new ultra high definition televisions.
The ads see a farmer swim in the sea for the first time, a girl living in the outback get a visit from an ice cream van and a soccer fan taken to watch Australia play.
The “Like Nothing You’ve Ever Experienced” campaign for Sony’s 4K Ultra HD TVs comes from Havas Worldwide along with production company Finch.
Beautiful
Nice! Well done.
Bloody brilliant
I think it’s a lovely idea, and the stories are really personal and beautiful.
But it didn’t really move me like the original Bravia Ad. Something about the directing was a bit flat. 4k TV is pretty amazing (although there is no content for it really), and theoretically you should think “holy shit”.
Brilliant!
Such a great ad, had goosebumps…..leading up to the moment I realised it was for a TV.
I’m really not a fan. Feels overly acted and forced. And it shouldn’t, but it does. Cold and lacking any emotion or humanity.
Like these. Didn’t quite emotionally buy in on “ice cream” and” football” though. “Farmer” nailed it with shot sequence and the moments captured beautifully. Camera direction is what makes these types of spots – working with non-actors ain’t easy street.
Sony Australia the masters of silent racism. It is eerie the beautiful music played over culturally sanitised content.
Every character in Sony’s Australian commercials is of fair appearance across all media and over many years. That can only be by a conscious decision.
Obviously they are not interested in consumers like me. If they treat us with such contempt we offer back the same lack of respect to Sony.
Hi Fair Australia,
I think you may be reading a lot into it there…
Cheers,
Tim – Mumbrella
It’s a nice insight, but I prefer the way Emirates executed it a few years back:
https://www.youtube.com/watch?v=R3QYuSHz6Dk
https://www.youtube.com/watch?v=2onl1wdeBTw
Ooh, Simon. Good memory.
@Mumbrella
Fair Australia may be reading ‘a lot into it there’, but he/she does have a fair point. Why couldn’t Sony Australia, out of all those years, have a character of non-fair appearance? Ever?
He has a point…
Go Cod
great job
see you again next April hopefully
Jenny & Rose
Tim, it may be unfair to just focus on this series but I believe this is fairly consistent in Sony’s Australian market. I asked Sony Australia about this portrayal years back and the best example they could come up with was a South African Market commercial.
It was not the intention to target just these ads. But over may years, as a body of work, Sony’s PR in Australia bears no resemblance to the Australia I see every day. Why is that?
This behaviour is worse than overt or uninformed discrimination. It is so insidious you know something is wrong but you cannot put your finger on it. When you stand back and look over time there is a uncomfortable pattern.
YIPPEEE !! I LOOK FORWARD TO WATCHING THE FOOTY ON MY NEW SONY 4K TV, BROADCAST IN STANDARD DEF…..