Sony ad captures the moment of new experiences for three Aussies

Three Australians have been given new experiences as part of an ad campaign to promote Sony’s new ultra high definition televisions.

The ads see a farmer swim in the sea for the first time, a girl living in the outback get a visit from an ice cream van and a soccer fan taken to watch Australia play.

The “Like Nothing You’ve Ever Experienced” campaign for Sony’s 4K Ultra HD TVs comes from Havas Worldwide along with production company Finch.

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