Sony ad captures the moment of new experiences for three Aussies

Three Australians have been given new experiences as part of an ad campaign to promote Sony’s new ultra high definition televisions.

The ads see a farmer swim in the sea for the first time, a girl living in the outback get a visit from an ice cream van and a soccer fan taken to watch Australia play.

The “Like Nothing You’ve Ever Experienced” campaign for Sony’s 4K Ultra HD TVs comes from Havas Worldwide along with production company Finch.

The ads show 62-year-old farmer Robert Turnbull, who hasn’t had a holiday in over 30 years and has never seen the ocean, go to the beach. They also show seven-year-old Grace Roberts, who has grown up in the outback, visit an ice-cream truck for the first time, and 30-year-old soccer fan Josh Millard from Adelaide goes to his first international game to see Australia play.

The 90 second TV commercial aired last night kicked off an extensive national campaign that includes TV commercials, outdoor, digital video, display and search, in-store and a Sony 4K microsite with behind-the-scenes footage and social media integration with a Facebook app. It is also the first ad to be produced and projected in Australian cinemas in 4K.

Alex Carr, MD of Havas Worldwide Sydney said: “We are immensely proud to have created the latest Sony Bravia brand campaign, featuring real Australian stories. The work gets back to basics – a simple product truth beautifully executed in a highly emotive fashion. The use of real people rather than actors delivers an incredible connection and authenticity.”

Director Nic Finlayson said: “We stripped everything down to almost a documentary style project,” he said. “We had to have time to travel to meet people and find the locations, and we weren’t storyboarding, but constructing scenes so that every step along the way choices were made based on what was real.”

Robert’s experience:

Grace’s experience:

Josh’s experience:

Campaign credits

Creative Agency: Havas Worldwide Sydney

  • Copywriter: Simon Fowler
  • Art Director: Nicole Hetherington
  • Creative Director: Jay Morgan
  • Executive Creative Director: Steve Coll
  • Account Team: Dan Smith, Steve Osaer, Siobhain Hayes, Ken Attard
  • TV Producer: Melissa Petryszyn
  • Stills Photography: Tim Bauer
  • Creative Services Stills Producer: Warrick Nicholson

Production company: Finch

  • Director: Nic Finlayson
  • Behind-The-Scenes Director: Luke Bouchier
  • Producer: Paul S Friedmann
  • Post Production: Method – Simon Njoo, Anna Greensmith, Andy Clarke
  • Music and Sound Design: Seekae, Songzu – Simon Kane

Media Agency: OMD

Public Relations: Hausmann Communications

Behind the Scenes:


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