Heads of Edelman, Parramatta Eels, Sefiani and more heading to Mumbrella CommsCon 2024

February 5, 2024 8:38

Cementing company trust in an era defined by crises, and evolving brands to ensure their relevancy in changing times are the next two sessions tapped for CommsCon 2024.

With organisations continuing to invest in climate change initiatives as global temperatures rise, and with others interested in championing vaccine accessibility in yesteryear (despite fierce backlash from media pundits and everyday civilians alike), it can be tough for businesses to appear trustworthy during times of extreme turbulence.

‘Managing Trust in the Age of the Polycrisis’ – hosted by Edelman’s head of strategy, Peter Pippen – is set to analyse the seemingly endless threats of cyber security risks, climate change, and geopolitical strife to provide communications and business leaders with worthwhile strategies for addressing them head on.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.