Heads of Edelman, Parramatta Eels, Sefiani and more heading to Mumbrella CommsCon 2024

Cementing company trust in an era defined by crises, and evolving brands to ensure their relevancy in changing times are the next two sessions tapped for CommsCon 2024.

With organisations continuing to invest in climate change initiatives as global temperatures rise, and with others interested in championing vaccine accessibility in yesteryear (despite fierce backlash from media pundits and everyday civilians alike), it can be tough for businesses to appear trustworthy during times of extreme turbulence.

‘Managing Trust in the Age of the Polycrisis’ – hosted by Edelman’s head of strategy, Peter Pippen – is set to analyse the seemingly endless threats of cyber security risks, climate change, and geopolitical strife to provide communications and business leaders with worthwhile strategies for addressing them head on.

Peter Pippen

With a clear emphasis on the need for trustworthiness, delegates can expect to leave the session empowered with the knowledge that they (and their companies) can navigate threats while maintaining trust with their customers, employees and stakeholders.

Meanwhile, corporate evolution is the root of a session that will bring together speakers from different industries and companies in a thought-provoking discussion on  the idea that brands ought to maintain a delicate balance between internal development and ongoing innovation.

Titled ‘Reputation Relevance: Evolving the Corporate Self’, IKEA Australia’s head of communications, Patricia Routledge, the general manager, communications and corporate affairs of the Parramatta Eels, Josh Drayton, and Sefiani’s managing director, Mandy Galmes, are officially taking the session’s reins.

(L-R): Patricia Routledge, Mandy Galmes

The talk will leverage two classes of vital information – new research from Sefiani and first-hand transformational experiences from IKEA and the Eels – to offer delegates a well-rounded perspective on how they can authentically evolve their brand while avoiding challenges that others have experienced themselves.

Josh Drayton

Moving forward, attendees can feel reassured knowing that corporate evolution is not only achievable in this day and age, but that the path to success is one they can readily walk.

Mumbrella’s 2024 CommsCon event is being held next month (27 March) at Sydney’s Four Seasons Hotel. Earlybird tickets are available now.


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