Carat and Unicef double down on vaccine equity campaign
Dentsu’s Carat and Unicef Australia have rolled out phase two of its ‘Give the World a Shot’ campaign, driving donations from Australians to provide global vaccine equity, which has the aim of providing two billion doses by early 2022.
In doing so, Carat has also called on the national business community to get behind the initiative, as Australia’s double dose vaccine rate moves toward the 80% target.
“We’ve seen Aussies rise to the COVID-19 challenge and believe they will rally again behind this worthy cause to help Unicef deliver vaccinations across the world. Leveraging our understanding of the Australian context and how people are feeling right now, we have created a tailored ‘Give The World A Shot’ campaign unique to this market with a sense of positivity and optimism. We could not be happier with the message we are putting out there. Working with Unicef Australia has been such a rewarding experience for all of us and we look forward to seeing it come to fruition,” said Sue Squillace, CEO Dentsu Media ANZ.
