News

Downton Abbey’s return down on last year’s premiere

The series return of period drama Downton Abbey failed to match the heights of last year’s premiere for Seven in last night’s ratings.

The British costume drama ranked third – behind Nine’s The Block, which won the night, and Seven News.

Nine’s renovation show took 1.678m across the five metro market, according to preliminary reports from OzTam. Seven News took 1.612m and Downton Abbey took 1.53m, down 300,000 viewers on last year’s premiere of 1.807m.

However, Downton Abbey did win its 8:30pm timeslot, beating Nine’s The Mentalist on 0.814m, The ABC’s Midsomer Murders on 0.62m and Ten’s Touch on 0.602m and SBS’s Prophets of Science Fiction on 0.23m.

Seven’s Dancing with the Stars which, over a two-hour time slot took 1.232m, lost to Nine’s The Block. But the show beat 60 Minutes, which rated with 1.118m. The show also beat Ten’s Modern Family, which rated with 0.865m, but lost to MasterChef, which took 1.33m.

In the demographics, The Block won in both the 18-49 and 25-54 markets with MasterChef in second. But the results were reversed for the 16-39 market. Downton Abbey placed 5th in 16-39 and 18-49 and 6th in 25-54 demos.

Sunday’s top 15 shows
1. The Block – Nine 1.678m
2. Seven News – Seven 1.612m
3. Downton Abbey – Seven 1.530m
4. Nine News – Nine 1.443m
5. Masterchef – Ten 1.330m
6. Dancing with the Stars – Seven 1.232m
7. 60 Minutes – Nine 1.118m
8. The Diamond Queen – ABC 0.968m
9. ABC News – ABC 0.954m
10. Modern Family – Ten 0.865m
11. The Mentalist – Nine 0.814m
12. New Girl – Ten 0.665m
13. Midsomer Murders – ABC 0.620m
14. Touch – Ten 0.602m
15. AFL on Seven – Seven 0.587m

Sunday’s channel share
Seven: 27.0%
Nine: 21.7%
Ten: 15.4%
ABC1: 12.0%
SBS1: 4.0%
GO!: 3.5%
7mate: 3.2%
7TWO 2.8%
Gem: 2.7%
One: 2.2%
Eleven: 2.1%
ABC2: 1.5%
SBS2: 0.8%
ABC News 24: 0.7%
ABC3: 0.5%

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing