High-profile resignations drove Sept news consumption: Ipsos Iris
High profile resignations, including that of Qantas CEO Alan Joyce and Victorian Premier Dan Andrews, as well as Rupert Murdoch’s retirement, drove news consumption in September, according to the latest data from Ipsos Iris.
Overall, Australians aged 14 and over spent more than 3.7 hours a day online, down 2.8% from the previous month.
Rupert Murdoch’s retirement news drove consumption in September
The most notable decline was in sport (down 6.4%), as the hype from the Women’s World Cup started to decrease.
The most consumed website and app categories were social networking at 21 million users, then search engines and technology, both at 20.9 million, retail and commerce at 20.7 million, and entertainment at 20.6 million.
People aged 25-39 were the largest online cohort, but it was people aged 40-54 that spent the most time online.
The finance category saw a 0.5% rise in its audience, with 20.1 million Australians aged 14 and over spending around two hours a month consuming relevant websites and apps – most notable, online banking services.
Finance news-related content on websites and apps was consumed by over 11 million users, with big stories including building company collapses, RBA interest rate decisions and consumers moving back to cash, pushing that increase.
The top 10 finance news. Source: Ipsos Iris [click to enlarge]
The top 10 news platforms. Source: Ipsos Iris [click to enlarge]
News.com.au editor-in-chief, Lisa Muxworthy, said: “We are thrilled that Australians continue to turn to news.com.au for breaking news and the biggest moments and talking points.
“We led the way with our coverage of the AFL grand final and the lead up to the NRL grand final, once again proving news.com.au is the perfect second screen while watching live sport.”
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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