High quality Father’s Day advertising
If there’s one thing that Father’s Day is good for, it’s shifting booze.
Dr Mumbo’s not sure who’s best at it – the Coles-aligned Liquorland, or Woolies family member Dan Murphy’s.
On the one hand, Dan Murphy’s drew plenty of attention on Reddit Australia last week with its attempt to sell a $46,000 scotch.
That escalated quickly
But on the whole not-giving-a-fuck stakes, Dr Mumbo has to hand it to Liquorland. In a shopping centre ad spotted by Soap Creative founder Ash Ringrose, the booze chain bought an upright Ooh Media digital display… and filled it with a landscape execution.
When you spend all your budget on the media placement and cant afford new artwork pic.twitter.com/ryyAqLiM7S
— Mr Truffle (@100ftzombie) August 19, 2018
As Ringrose puts it on Twitter: “When you spend all your budget on the media placement and can’t afford new artwork.”
Well done everyone.
Publishing the portrait version of the creative was no fault of Liquorland. oOh!media takes full responsibility here. Unfortunately, there was a human error on our side that saw a landscape creative accidentally get scheduled to a portrait sign. We identified the error quickly to have everything re-scheduled as it should within 30 minutes this morning. Fortunately, this is a rare mistake to occur on our digital network, however having identified where the scheduling error occurred, we are confident that this will not happen again.
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Phil, I have nothing but respect for you and oOh! for posting this, not only owning the mistake but also defending your client. Good on you!
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