Dr Mumbo

High quality Father’s Day advertising

If there’s one thing that Father’s Day is good for, it’s shifting booze.

Dr Mumbo’s not sure who’s best at it – the Coles-aligned Liquorland, or Woolies family member Dan Murphy’s.

On the one hand, Dan Murphy’s drew plenty of attention on Reddit Australia last week with its attempt to sell a $46,000 scotch.

That escalated quickly

But on the whole not-giving-a-fuck stakes, Dr Mumbo has to hand it to Liquorland. In a shopping centre ad spotted by Soap Creative founder Ash Ringrose, the booze chain bought an upright Ooh Media digital display… and filled it with a landscape execution.

As Ringrose puts it on Twitter: “When you spend all your budget on the media placement and can’t afford new artwork.”

Well done everyone.

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