Hitched relaunched as bi-monthly Hooray!
Hipster wedding magazine Hitched will relaunch as a bi-monthly publication called Hooray! and broaden its coverage to include general ideas for entertaining.
The magazine launched in April last year includes trendy ideas for wedding celebrations, such as feather buttonholes, cocktails in jam jars and popcorn wrapped in brown paper. Publisher and editor Renee Douros said readers wanted to see more ideas for entertaining in general.
“Our readers have told us they want ideas for other celebrations so we’re expanding our content to cover all of the good times in life,” she said.
“Readers like our style, originality and creativity. We will continue to provide the content they’ve grown to love plus much more.”
Hitched is distributed in 16 countries outside of Australia including the US, Canada, England and China. As a bi-monthly covering a broader subject area, Douros said Hooray! should reach a wider audience and retain readers beyond their wedding day.
The first issue of Hooray!, published independently by Douros, will be launched on July 10.