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Holden marketing head John Elsworth moves to Hyundai

Holden’s new marketing chief Philip Brook

John Elsworth, the sales and marketing honcho at Holden, has switched to rival Hyundai, taking on the role of chief operating officer.

The move sees Holden replace Elsworth with the company’s head of sales Philip Brook.

Holden said in a statement: “Effective immediately, John will be replaced in his sales and marketing responsibilities by Philip Brook, currently director of sales. Phil brings a great wealth of experience to the job having spent over two decades in leadership roles throughout the Australian automotive Industry.”

Elsworth’s role at the Korean carmaker been defined as chief operating officer, overseeing sales, marketing and aftersales. The current marketing director of Hyundai Australia is Oliver Mann, who has been with the company for a seven-year spell. He will report into to Elsworth.

Hyundai’s ad agency is the globally aligned network Innocean.

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