How a spat between a minnow publisher and computing giant showcases the existential threat faced by the trade press
Welcome to a Tuesday update from Unmade. Today: What an outspoken publisher’s angry post about Dell says about the state of Australia’s trade press sector.
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This is also something I see affecting media about food and beverage, travel, automotive, music and similar common interests where some of the editorial space puts products offered by one or more brands on the map. As you have said, there can be a war of words between the masthead or show and one or more of the brands regarding relationships with that brand or how much editorial space is given to it.
What I fear is trade, lifestyle and allied media editors ending up simply writing syndicated columns for other generalist mastheads or doing similar low-paid content-creation work where they can’t have editorial influence.