How Kamala Harris’ campaign team are embracing memes, online trends and pop culture to connect with younger voters
Kamala Harris has less than 100 days to campaign against Donald Trump. PR and comms expert Sally Branson looks at all the ways Harris and her teams are winning younger audiences over.
With less than 100 days to be formally endorsed AND campaign, the only way to get cut through in arguably the most significant election in the world is by being new and different.
Well, it’s nice to finally hear a 59 year-old woman being referred to as “young,” but in light of the current American situation, she is indeed young.
There are a few ways to work a campaign with such an emotive and fraught background. How do you get cut through after a month that’s seen an attempted assassination and a sitting president spend months on the campaign hustings, only to withdraw at literally the last minute? In a political involvement where you need to be campaigning since birth – the only way I believe cut-through can happen is to lean in.
Perhaps the only way to get cut through as a democrat who wants to be POTUS is, as my friend Michel Hogan believes, to be a cult buster, because this is everything and nothing to do with politics and all about personality. Or is it to lean into everything your opposition hates about you? Is it time to lean into the big topics that divide America? Guns, abortion, take your pick.
One of the tenets of internet culture is that as soon as a brand utilises a meme, that meme is officially played out.
Be careful of thinking your own social media feed and what you think is cool is any way representative of millions of people in a different country think.
I think the Republicans may have unknowingly written Harris’ retorts for when Trump rambles on in . The article says that the Republicans have campaigned for months on whether Biden was “too old, out of touch, or incompetent with age”.
I reckon in a broadcast when Trump slings Harris, she can just say something like … “well that ramble shows you are too old, out of touch, or incompetent with age”.
*kalmala, *Kalama (x2)
She is leaning heavily into painting the oppo as ‘weird’. Plenty of scope to leverage this via socials
If you haven’t seen the movie, do. Satire at its finest.