Career value, fingerprints and McCain chip moments
Sue Parker, owner of Dare Group Australia, discusses how the industry can navigate the current raft of redundancies and slowing job market, and how people can strengthen their own unique value pitches when job searching.
It’s been a bloody shocking year for redundancies and media restructures. Major broadcasters, social media sites, digital and news platforms have been hit hard in creative, strategy, journalism, editorial, finance and commercial roles.
As a result, a slew of candidates will be entering the job market. And for many, it will have been quite a long time between drinks, aka job hunting.
The job market has always been volatile at the best of times swinging between a candidate or job shortage nexus. In 2024 the swing is a dearth of roles at all levels. Ages of candidates in market cover all generations. And as ever in the media and marketing world, those over 45 can face the grizzly bear of ageism hiring challenges.
