Howcroft takes national GPY&R role as Porter departs
GPY&R Sydney boss Julie Porter is to quit less than a year after being brought in by Y&R Brands CEO Nigel Marsh to help turn the struggling outfit around. Her return to consultancy – which both she and Marsh insist is an amicable departure – will see Russel Howcroft, MD of GPY&R Melbourne and a Gruen Transfer panellist – become national CEO.
Marsh told Mumbrella: “Julie achieved a fantastic amount in a far shorter period than any nof us expected and she is a good friend.
“Asking her to do this job was like asking a mate to run the Cronulla Sharks. She did a great job in very difficult circumstances.”
Asked whether there would be a further announcement regarding the top tier at GPY&R Sydney, he said: “Watch this space in the coming weeks.”
Will this mean that he will be more or less obnoxious on Gruen?
“was like asking a mate to run the Cronulla Sharks”
Weird reference
Hi Foobar,
If it seems weird, the fault is mine in how I’ve reported it – it made sense during our conversation. In other words, it’s like asking a mate to do an unpopular and difficult job…
Cheers,
Tim – Mumbrella