IAB denies wanting to regulate online ad content

The image used in other markets to label ad targeting

The Interactive Advertising Bureau has denied it wants to lay claim to self regulation of the content of online ads after appointing former Yahoo counsel Samantha Yorke as its new director of regulatory affairs.

The Australian had reported that the IAB would “consider developing its own system of advertising and content self-regulation in a bid to bring itself into line with other media” but CEO Paul Fisher claims this isn’t an accurate statement of the IAB’s intentions.

Yorke’s role will include seeking to shape government policy on online advertising regulation but Fisher insisted that the IAB did not wish to take a role similar to that held by the Advertising Standards Bureau in regulating the content of online advertising.